Sarah Britten is Strategy Director at Brand Factor, with expertise in shopper marketing and social media. She has 19 years’ experience in the advertising industry across some of the best known brands in South Africa. She is a mother of a busy toddler who loves shopping.
Talk topic: Marketing to Manic Mums
When female shoppers become mothers, their needs change – and so should your marketing strategy. We’ll look at the difference between a shopper and a consumer, and discuss practical ways for marketers to connect meaningfully with shopper moms in particular.