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Esti Prinsloo

Bases Director

Esti Prinsloo currently serves as BASES Director, South Africa for Nielsen, having started at the company in 2003. She has worked on a variety of research studies in industries including FMCG, automotive, finance, telecomms, government and healthcare. Currently she leads a team of researchers who specialise in researching innovative ideas and products. Esti holds a Master’s degree in research psychology from the University of Pretoria. 

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