Esti Prinsloo currently serves as BASES Director, South Africa for Nielsen, having started at the company in 2003. She has worked on a variety of research studies in industries including FMCG, automotive, finance, telecomms, government and healthcare. Currently she leads a team of researchers who specialise in researching innovative ideas and products. Esti holds a Master’s degree in research psychology from the University of Pretoria.
Talk topic: Women power – be connected with her every step of the way
She controls the wallet when it comes to grocery purchasing, but her habits and behaviours change as her family environment evolves. Brands need to understand and connect with her from her single years, throughout parenthood, until she becomes an empty nester, to ensure their maintained relevance.