Language is one of the most powerful ways to encourage behavioural change and nudge action. Behavioural Linguistics provides the toolkit to do this. The best part? It’s easy enough for everyone to apply to their personal, professional and parenting lives.
Leigh Crymble is a doctoral student at Wits Business School in Johannesburg specialising in Behavioural Science. She is a Behavioural Linguist and the founder of BreadCrumbs – a Behavioural Linguistics firm that combines sociolinguistics, psychology and behavioural science to create compelling content.