Is talking to township moms any different?
Is talking to the township mom any different to talking to the suburban mom? How do they consume brands? Do they consume the media differently? Are township moms even the shopping decision makers? This presentation will look at what brands need to keep in mind when marketing to eKasi consumers. It is a diverse market with consumers who earn R1000 a month to those who spend R1000 on a bottle of Champagne.
Jason Kubheka is a social media manager at VMLY&R South Africa. He originally joined on a learnership and, to find his perfect fit, jumped around departments before settling on social media, where he feels completely at home. He gets to switch from the fish-filled lingo of Lucky Star pilchards to selling insurance for Hollard, and also does reporting and event coverage.