BY: LAUREN HARTZENBERG
Few food brands have the historical connection with consumers around the world as Kellogg’s does, having held meaning at the breakfast table for over a century.
From creating one of the first breakfast cereals and being known as the Corn Flake Company, Kellogg’s has stood the test of time and helped shape the FMCG sector.
Its product repertoire has expanded beyond the beloved Corn Flakes to include a broad range of breakfast and snack foods.
Helping to keep the brand relevant and engaged with local consumers is Tamsin Darroch, marketing manager at Kellogg’s South Africa.
With more than a decade of FMCG experience under her belt, Darroch is skilled in marketing strategy, integrated marketing and digital expertise.
Beyond managing a professional team and working in cross-functional teams at Kellogg’s, Darroch is a mother to a set of 7-year-old twins and she reads, hikes and travels (pre-Covid) in her downtime.
Here, Darroch tells us more about her role as a proud brand custodian for Kellogg’s.