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4 Ways The Pandemic Has Changed Shopping Behaviours

4 ways the pandemic has changed shopping behaviours

By Sarah Bradley / June 2021

If you’re like me, you’ve stopped some of your early pandemic behaviours, like scrubbing down groceries or finding pandemic-friendly outdoor or in-home workouts. However, one thing I’m continuing is knocking out all my shopping online, whether it be for grocery delivery or for new workout gear. As the global lead for commerce research and insights at Google, I see behaviours like mine play out at scale across the hundreds of millions of people shopping across Google each day.1

For many businesses, it’s hard to know which of these consumer shopping behaviours are fleeting and which are here to stay. To help retailers navigate that, we examined Google search data to create our 2021 shopping shifts guide and identified four key trends all retail marketers should be ready for. Here’s what we found…READ MORE

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