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THE
POWER
OF THE
MOM-SUMER

FNB Conference Centre

25 March 2020

SA’s only Marketing to Moms Conference for Brands

Power of Mom is a one-day executive conference for brands who want a share of moms annual purchasing in South Africa.

Mothers have been the focus of brands forever, now the Power of Mom conference brings you experts in their field to help you with your marketing to moms strategies.

The pressures on the new age mother are increasing and this has influenced her purchasing decisions. Providing the best for her family is still her top priority, but how do brands become part of her life, offering her a helping hand and helping her to stay on top of her game 24/7/365?

The Power of Mom conference taps into Exposure Marketing’s understanding of the power of moms as household influencers and decision-makers. This conference will empower brands, managers and business owners to tap into the minds and hearts of this influential community. 

The conference aims, through expert speakers and panels, to show delegates how powerful moms are as both consumers and decision-makers who control the family purse.

Our Power of Mom survey report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop as well as their social media habits. Brands will be guided on strategy development, targeting and equipped with a host of industry insights, best practices and practical tips to include in their marketing toolkit.

73%*

of moms make all household purchasing
decisions

85%*

of moms make all baby related purchases

2020 speakers

GAIL SCHIMMEL
GAIL SCHIMMEL

Advertising Regulatory Board

KELVIN JONCK
KELVIN JONCK

YouKnow

PROJENI PATHER
PROJENI PATHER

Exposure Marketing

Coming soon

Coming soon

Coming soon

2019 what the delegates had to say

2019 what the speakers had to say

Why Attend?

LEARN

How to communicate with the biggest influencer in the household.

COMPETITIVE EDGE

Acquire competitive-edge and skills when communicating with the ‘Mom-sumer’.

RESEARCH

Tap into market best practices and in-depth consumer research analysis.

STRATEGISE

Fuel and re-energise your communication toolkit with the practical insights and resources.

NETWORKING

Interact with experts, thought leaders and peers within the marketing space.

Become a Sponsor

Sponsor and exhibitor opportunities are available to companies that provide resources, channels, promotional opportunities and marketing platforms to brands that target moms.

Sponsor Benefits

  • EXCLUSIVE opportunity to reach key decision-makers.
  • The perfect place to SHARE your success stories in this market.
  • Generate LEADS and partnerships
  • CONNECT with attendees who are in search of new information and solutions.
  • ELEVATE your company positioning.

For more information on Power of Mom conference fill your details and submit the form below

About Us

The Power of Mom, brought to you by Exposure Marketing, is South Africa’s first conference that markets directly to moms. Exposure Marketing has become a recognised name within the South African parenting community since 2004, bringing the country the likes of MamaMagic The Baby Expo, Milestones Magazine and the MamaMagic Product Awards.

We understand the power of moms as household influencers, decision-makers, multiple-hat-wearers, consumers and of course, boo-boo kissers! The Power of Mom conference will empower you to tap into the minds and hearts of this influential community.

Our Power of Mom research report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop, as well as their social media habits. Brands will be guided on strategy development, industry insights and best practices to include in their marketing toolkit.

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