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THE
POWER
OF THE
MOM-SUMER

To Be Advised

March 2020

SA’s 1st Marketing to Moms Conference for Brands

Power of Mom is a one-day executive conference for brands who want a share of moms annual purchasing in South Africa.

The Power of Mom, brought to you by Exposure Marketing, is South Africa’s first Marketing to Moms conference. Exposure Marketing has become a recognised name within the South African parenting community for the past 13 years, bringing SA the likes of MamaMagic The Baby Expo, Milestones Magazine and The MamaMagic New Product Awards.

We understand the power of moms as household influencers, decision-makers, multiple-hat-wearers, consumers and of course, boo-boo kissers! The Power of Mom conference will empower brands, managers and business owners to tap into the minds and hearts of this influential community. Our Power of Mom survey report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop as well as their social media habits. Brands will be guided on strategy development, targeting and equipped with a host of industry first insights, best practices and practical tips to include in their marketing toolkit.

Slideshow of photographs from the 2019 conference

*Millennial Mom research 2017 with 1000+ respondents.

73%*

of moms make all household purchasing
decisions

85%*

of moms make all baby related purchases

2019 speakers

ESTI PRINSLOO
ESTI PRINSLOO

Nielsen
Topic:
Women power – be connected with her every step of the way

ANWAR JAPPIE
ANWAR JAPPIE

Google
Topic: The Power of Moms Online

GAIL SCHIMMEL
GAIL SCHIMMEL

Advertising Regulatory Board
Topic:
 The Social Media Appendix

NANCY AUSTIN
NANCY AUSTIN

Minanawe
Topic:
Watint’uMama Watint’imbokodo – Don’t mess with Mom she’s a rock. Mom, is a Rock!

SARAH BRITTEN
SARAH BRITTEN

Strategy Director
Topic:
Marketing to Manic Moms

Jodene Shaer
Jodene Shaer

Chat Factory
Topic:
Social media and online trends

2019 influencer panelists

Olerato Moiloa
Olerato Moiloa

Influencer Panel
Mommy and Baby Approved

Olwethu Leshabane
Olwethu Leshabane

Influencer Panel
Art of Superwoman

Shanèy Vijendranath
Shanèy Vijendranath

Influencer Panel
You, Baby and I and Momsays

Sharon Van Wyk
Sharon van Wyk

Influencer Panel
The Blessed Barrenness

2019 agency brand panelists

Mo Malele
Mo Malele

Agency Brand Panel
MK Malele Consulting

Talita Myburg
Talita Myburg

Agency Brand Panel
Grey Advertising

Charlene Olivier
Charlene Olivier

Agency Brand Panel
Ogilvy

The Rise of the Mom-sumer

How can we as brands do a better job in tapping into the hidden gem of the mom-sumer?

Why Attend?

LEARN

How to communicate with the biggest influencer in the household.

COMPETITIVE EDGE

Acquire competitive-edge and skills when communicating with the ‘Mom-sumer’.

RESEARCH

Tap into market best practices and in-depth consumer research analysis.

STRATEGISE

Fuel and re-energise your communication toolkit with the practical insights and resources.

NETWORKING

Interact with experts, thought leaders and peers within the marketing space.

Become a Sponsor

Sponsor and exhibitor opportunities are available to companies that provide resources, channels, promotional opportunities and marketing platforms to brands that target moms.

Sponsor Benefits

  • EXCLUSIVE opportunity to reach key decision-makers.
  • The perfect place to SHARE your success stories in this market.
  • Generate LEADS and partnerships
  • CONNECT with attendees who are in search of new information and solutions.
  • ELEVATE your company positioning.

For more information on Power of Mom conference fill your details and submit the form below

About Us

The Power of Mom, brought to you by Exposure Marketing, is South Africa’s first conference that markets directly to moms. Exposure Marketing has become a recognised name within the South African parenting community since 2004, bringing the country the likes of MamaMagic The Baby Expo, Milestones Magazine and the MamaMagic Product Awards.

We understand the power of moms as household influencers, decision-makers, multiple-hat-wearers, consumers and of course, boo-boo kissers! The Power of Mom conference will empower you to tap into the minds and hearts of this influential community.

Our Power of Mom research report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop, as well as their social media habits. Brands will be guided on strategy development, industry insights and best practices to include in their marketing toolkit.

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