Mothers have been the focus of brands forever, now the Power of Mom conference brings you experts in their field to help you with your marketing to moms strategies.
The pressures on the new age mother are increasing and this has influenced her purchasing decisions. Providing the best for her family is still her top priority, but how do brands become part of her life, offering her a helping hand and helping her to stay on top of her game 24/7/365?
The Power of Mom conference taps into Exposure Marketing’s understanding of the power of moms as household influencers and decision-makers. This conference will empower brands, managers and business owners to tap into the minds and hearts of this influential community.
The conference aims, through expert speakers and panels, to show delegates how powerful moms are as both consumers and decision-makers who control the family purse.
Our Power of Mom survey report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop as well as their social media habits. Brands will be guided on strategy development, targeting and equipped with a host of industry insights, best practices and practical tips to include in their marketing toolkit.