The Power of Mom, brought to you by Exposure Marketing, is South Africa’s first Marketing to Moms conference. Exposure Marketing has become a recognised name within the South African parenting community for the past 13 years, bringing SA the likes of MamaMagic The Baby Expo, Milestones Magazine and The MamaMagic New Product Awards.
We understand the power of moms as household influencers, decision-makers, multiple-hat-wearers, consumers and of course, boo-boo kissers! The Power of Mom conference will empower brands, managers and business owners to tap into the minds and hearts of this influential community. Our Power of Mom survey report compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop as well as their social media habits. Brands will be guided on strategy development, targeting and equipped with a host of industry first insights, best practices and practical tips to include in their marketing toolkit.
*Millennial Mom research 2017 with 1000+ respondents.
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The Rise of the Mom-sumer
How can we as brands do a better job in tapping into the hidden gem of the mom-sumer?